When it comes to business brand photography, one of the best reasons to hire a professional photographer for your shoot is that they know how to pose and light people in the most flattering way.
As experienced brand photographers, we’ve photographed all ages, shapes and sizes of people. Almost everyone – even professional models – has something they feel a little self-conscious about. Whether that’s a bit of a tummy, a pronounced nose, a fuller figure or a lack of height, we’ve all got some attribute we’d rather not present to the world in high-resolution detail!
A professional photographer is able to assess their subject and, through a combination of camera lens choice, poses and lighting, achieve results that represent their subject in the most flattering way possible, no matter what their body type.
Over the years we’ve developed many creative techniques and poses that flatter our subject and bring out their best selves.
We wanted to present some of these ideas to help anyone preparing for a brand photoshoot, whether that’s with a pro photographer or a more D.I.Y. business shoot.